Where to find reliable information for running online business?
Mar 29th, 2011 by Administrator
Okay, (my wife and) confess we are AdSense gurus (annual six figure income). Now, there is one simple truth that you have to remember about the web. Let us say that you went to a hotel and it was the worst hotel that you stayed in and you are so upset. The first thing you do is to tell the world how you got ripped and why no one should stay there.
On the other hand, if you had a very predictable experience, you forget about the hotel and move on. Most of the time when Expedia sends me an email to rate my experience, I delete the email (and I always review if the hotel was awful).
What that means is that there are a lot of bad reviews of everything out there and fewer reviews of what is acceptable or excellent.
So for us building a business with AdSense that allows us an upper middle class lifestyle in America has been enormous hard work for about 10 years now and we love it. How we do it, what works/doesn’t, and what is happening our business are essentially trade secrets. The last thing we want to do is to share them and create competition for us.
The other thing you have to watch out in these forums — that are otherwise very helpful in many ways — is that the messages do not specify the level of the poster. Is the poster running a website with 1,000 visitors or a million visitors? So if the first person loses 500 visitors due to a change in algorithm, his business has become half. On the other hand if the second person loses 500 visitors for exactly the same change in algo, that person may not even notice it.
That is exactly what you need to do think in terms of revenue. If the AdSense revenue drops by $50 for someone who makes $500 a month due to an advertiser pulling out of AdSense, it is a 10% drop, but for someone who makes $5000 a month, that is a small change in business.
